William P. Lathrop - Principal, Chief Marketing Officer

Bill has been with U.S. Equity Advantage since 2005 and oversees all sales and marketing initiatives.

During that period, Bill was also the National Sales Manager at MenuVantage, the largest provider of finance & insurance menu selling software, until the company was acquired by Automatic Data Processing (ADP) in 2009.

Before joining MenuVantage, Lathrop ventured outside the automotive and financial world to sell ERP software and consulting services to Fortune 500 companies. Bill entered the automotive software world in 2000 as a regional manager for Wizard Finance Systems, where his sales team consistently ranked first in both total revenue and units sold. After the company was acquired by LeaseLink in 2001, he led a quarter of both the national sales and support teams during their largest revenue growth years.

His success is greatly attributed to his finance background and the comprehensive understanding of automotive retail operations gained as general manager for a New England dealer group.

He began his career at GMAC Financial Services, where he served for six years in various roles in collections, credit, financial management and dealership consulting.

Bill holds a BS in Finance from the University of Maine.